02.2008 Clément's Birth Announcement Concept: Allowing our family and friends around the world to experience what we experience every time we look in Clément's crib. To achieve that, l'atelier starno created a unique direct mail piece where a simple closing mechanism on the back of an envelope unfolds a tiny crib with Clément in it. A simple die cut and some glue create a true surprise triggering a unique emotional effect.
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